{"id":1530,"date":"2020-07-22T18:44:00","date_gmt":"2020-07-22T16:44:00","guid":{"rendered":"https:\/\/arnaldocaprai.motive.ink\/?p=1530"},"modified":"2023-02-15T18:44:25","modified_gmt":"2023-02-15T17:44:25","slug":"rolland-e-caprai-promuovere-lumbria-nel-mondo-anche-grazie-al-sagrantino","status":"publish","type":"post","link":"https:\/\/arnaldocaprai.motive.ink\/en\/rolland-and-caprai-promote-lumbria-in-the-world-also-thanks-to-sagrantino\/","title":{"rendered":"Rolland and Caprai: promoting Umbria in the world also thanks to Sagrantino"},"content":{"rendered":"

Using the competitive advantage of its excellence to promote itself in the world. This is what Umbria should do, by joining forces and networking: one ambassador is certainly Sagrantino di Montefalco, among the protagonists on Tuesday evening of an evening event organised by the Arnaldo Caprai Winery on the occasion of the presentation of the Italian edition of the book The wine guru<\/em> (Ampelos Edizioni) by Michel Rolland, the internationally renowned oenologist unanimously recognised as the ma\u00eetre \u00e0 penser of world wine. \"Rolland is the man who best interprets the taste of consumers around the world and that is why, five years ago, I wanted him as our consultant,\" explains Marco Caprai of Azienda Agricola Arnaldo Caprai. \"With him we can really think of making that further leap in quality with the objective of making important numbers in terms of tourism as well. Caprai knows something about this, who in the 1980s realised the potential of a forgotten grape variety such as Sagrantino and, together with the University of Milan, worked tirelessly to relaunch it, at the same time managing to build a rebirth of the entire area.<\/p>\n\n\n\n

Between one dish and another from the menu cooked by Gianfranco Vissani, Rolland rattled off anecdotes and points of view on the world of wine: his vision, for example, for the Italian wine sector is that of the need to develop the domestic market, as well as to look to Asia, a market where, according to the oenologist, Italian products can grow well. Marketing, according to Rolland, is the watchword for wine businesses, as well as the strengthening of brand value and the continuous quest to raise the quality of wines. Rolland, who is the king ofassemblage<\/em> (i.e., of wines made from grapes of different grape varieties), in Umbria, on the other hand, monovarietals are being put to the test: Sagrantino in primis, but also Merlot, Pinot Noir, Sauvignon and Chardonnay. 'Sagrantino,' Rolland emphasises, 'is a grape variety that has a marked personality, but it is possible to educate and direct it. In the world of wine, one is successful when one is able to propose something original, and Sagrantino has the ability to be unique. However, I must say that the Merlot Belcompare that we are making in Montefalco is also giving great results'. Not to be outdone is the Pinot Noir Malcompare, which is already getting good feedback from critics. Rolland is no stranger to such successes, his palma res in a 45-year career is impressive, but in his book he tells his personal story above all, that of a winegrower's son destined to take over the family estate, but he wanted more: with a bit of luck, a lot of determination and a good dose of courage, this boy from Libournais has become the most sought-after and media-savvy oenologist on the planet. A character profile that emerges, page after page, and which outlines a man who says that 'at seventy years of age, you don't have many more dreams to fulfil', but his gaze betrays his words and gives a glimpse of new projects on the horizon. This is also confirmed by what he says in the preface to his book: 'I started with oenology when everything had yet to be invented and tested. I initiated, as well as accompanied, the greatest changes in viticulture and winemaking. I travelled to the ends of the earth, to all latitudes, to undermine the beliefs of the doubters. I have assembled different grape varieties that were thought to be irreconcilable. I have discovered lands that were thought to be ungrateful and on which proud vine stocks now sprout. I have met singular men who had at heart the idea of producing unique wines, with great character, in countries with an unlikely viticultural destiny. Enthusiasm is what gives light to life. I often say it: nothing can be undertaken if you do not have a strong desire and if you do not look beyond the present time'. Wine? 'It's all about passion, love and curiosity,' concludes Rolland. Three fundamental ingredients for both the French oenologist and Marco Caprai, and which form the basis of a collaboration with high added value from which the whole of Umbria can benefit.<\/p>","protected":false},"excerpt":{"rendered":"

Usare il vantaggio competitivo dalle sue eccellenze per promuoversi nel mondo. Questo \u00e8 quello che dovrebbe fare l\u2019Umbria, unendo le forze e mettendosi in rete: […]<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1530","post","type-post","status-publish","format-standard","hentry","category-comunicati-stampa"],"meta_box":{"colore_sfondo_articoli":"#BFBFBF","frase_articolo":"Si \u00e8 svolto ieri l\u2019evento di presentazione dell\u2019edizione italiana del libro di Michel Rolland, il guru del vino mondiale che dal 2015 collabora con l\u2019Azienda agricola Arnaldo Caprai. Un\u2019occasione per fare il punto anche su strategie e visioni per il futuro non solo enologico ma anche turistico dell\u2019Italia e dell\u2019Umbria.","data_articolo":"22 LUGLIO 2020","luogo_articolo":"Montefalco (PG)","link_articolo":"","link_articolo_url":"","gruppo_articolo_download":[{"download_articolo_titolo":"Scarica il Comunicato stampa","download_articolo_file_input":"https:\/\/arnaldocaprai.motive.ink\/wp-content\/uploads\/2023\/02\/CS-ARNALDO-CAPRAI-EVENTO-ROLLAND-POST-LUG-2020.pdf"}],"gruppo_articolo_download_en":[],"immagine_articolo":[],"box_approfondimento_articolo":"

AZIENDA AGRICOLA ARNALDO CAPRAI IN SINTESI<\/strong>
\nPoche altre cantine in Italia e nel mondo vengono identificate immediatamente solo citando il nome della denominazione a cui appartengono, come la Arnaldo Caprai, simbolo essa stessa del Sagrantino di Montefalco. Una realt\u00e0 unica, sinonimo di eccellenza italiana, capace di creare vini fuori dal comune per profondit\u00e0, eleganza e longevit\u00e0: non solo rossi, ma anche bianchi. Il merito di questa avventura iniziata alla fine degli anni Settanta \u00e8 di Marco Caprai, figlio di Arnaldo. \u00c8 stato lui, infatti, pi\u00f9 di chiunque altro a credere nella ricchezza del Sagrantino, reinterpretandolo in chiave moderna, attraverso i pi\u00f9 innovativi metodi di produzione e di gestione aziendale, che gli hanno permesso di conquistare cos\u00ec i favori del pubblico e della critica di tutto il mondo. Non da meno i bianchi: il Grecante Arnaldo Caprai, 100% Grechetto, \u00e8 riuscito a conquistare la Top100 di Wine Spectator.
\nUna grande azienda, la Arnaldo Caprai, che custodisce un\u2019anima green, considerando fondamentali le tematiche riguardanti la sostenibilit\u00e0, la tutela e la salvaguardia dell\u2019ambiente. Il punto di osservazione resta sempre lo stesso: cercare di comportarsi in armonia con i cicli evolutivi naturali, preservando e valorizzando il territorio in cui si opera. Per questo l\u2019azienda ha deciso di creare un Sistema di Gestione Ambientale conforme alle normative internazionali, sviluppando un protocollo volontario territoriale di sostenibilit\u00e0 ambientale, economica e sociale del processo produttivo.
\n\u00c8 in questo contesto senza pari, che nascono vini di indimenticabile stoffa, complessi ed eleganti, capaci di raccontare il meglio di tutta una regione, l\u2019Umbria.<\/p>\n","galleria_video":[],"galleria_immagini_articolo":[],"seleziona_logo":"Standard"},"_links":{"self":[{"href":"https:\/\/arnaldocaprai.motive.ink\/en\/wp-json\/wp\/v2\/posts\/1530","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/arnaldocaprai.motive.ink\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/arnaldocaprai.motive.ink\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/arnaldocaprai.motive.ink\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/arnaldocaprai.motive.ink\/en\/wp-json\/wp\/v2\/comments?post=1530"}],"version-history":[{"count":1,"href":"https:\/\/arnaldocaprai.motive.ink\/en\/wp-json\/wp\/v2\/posts\/1530\/revisions"}],"predecessor-version":[{"id":1532,"href":"https:\/\/arnaldocaprai.motive.ink\/en\/wp-json\/wp\/v2\/posts\/1530\/revisions\/1532"}],"wp:attachment":[{"href":"https:\/\/arnaldocaprai.motive.ink\/en\/wp-json\/wp\/v2\/media?parent=1530"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/arnaldocaprai.motive.ink\/en\/wp-json\/wp\/v2\/categories?post=1530"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/arnaldocaprai.motive.ink\/en\/wp-json\/wp\/v2\/tags?post=1530"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}